Great content is what fuels your in-house campaigns. It directs traffic to your website, educates prospective customers, and eventually convinces them to buy. Today's prospects expect more from your content, however, they expect it to be informative, well written, inclusive, and entertaining. Below is the whole procedure describes how we render great content marketing service to our customer:
Initial Content Research
We start by performing a content audit of your website in order to estimate your current content and see where there are gaps that need to be paved. At the same time, we perform keyword research to conclude where you currently rank for major keywords on search engines and recognize new keywords that you should be targeting. We also stare at your competitor's content to examine what they have been successful with and how they rank for the same keywords.
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Content Marketing Strategy
After we have collected all of the vital information we come up with a content marketing strategy that details our observations, recommendations, and game plan for success. We identify precise buyer personas so that each piece of content can connect better with your intended audience. We develop a content calendar that recognizes possible topics and a publishing schedule. Our strategy breaks down what needs to be done for all of your content channels and how the entity elements of the strategy will work together to help guide prospects through the sales funnel.
Content Creation
For each piece of content we create, we first do research the topic deeply. We build a content brief that details what the topic will be about, who is being targeted with the content, where they are in the buyer's journey, and other key details. We analyze the content brief with you and finalize it. Our writers then create content according to the brief. Once the content is completed, we review it to ensure it aligns with our content strategy and edit it for spelling, grammar, and SEO. You get the final say on the content and if revisions are required then we are more than happy to provide them.
Publishing and Promotion
Once content is accepted, we will publish it for you. Blog articles are published on your blog page, while long-form content such as ebooks is published in PDF format using proficiently designed templates. We then endorse your content organically and through paid campaigns in order to boost the visibility of the content. This can be done through search, social media, PPC, display ads/Remarketing, and Call-to-Actions on your website. Long form content is usually gated via a landing page and a contact form for generating leads.
Analytics
A great piece of content is always working to convey you more leads, and so are we. After publication, we observe your content in order to determine what works, what doesn't, and how we should modify our content strategy to yield better results. Every month you will receive a report from us that breaks down the results of our content efforts. This report offers not only the raw data but our study and suggested "next steps" as well.
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